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Skin in the Game

NHL’S Player-Focused Marketing Strategy for the Next Generation with Brian Jennings

Published December 9, 2024 at 9:09 AM EST

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John and Tim welcome the Senior Executive Vice President and Chief Branding Officer of the NHL, Brian Jennings. They reminisce about the first Winter Classic held in Buffalo, New York and break down the latest marketing strategy that puts the NHL players front and center.

Skin in the Game | Season 1

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